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INFORMATION DESIGN
We make complex and large amounts of information easy to understand.


Most would agree there's too much to comprehend and too little time to process it. Our mission is to create audience-focused graphics that cut through the clutter by "funneling" the key messages into captivating visual design.

Our work can be tailored for any kind of need, including customer marketing collateral, internal training, print design, presentations, product rollouts, trade show materials, environmental installations and web sites.

RECENT


Webcrafters, a book manufacturer, had Funnel Incorporated show exactly how books are made, in painstaking detail. > GO to Case Study

PR Week recently consulted Funnel Incorporated to elaborate on the various ways infographics can enhance a communications effort. > GO to Case Study

Powerpoint® "makeover"
A client's presentation was putting their audience to sleep. See how bullet points can benefit from visualization. >GO to Case Study


TESTIMONIALS

SC Johnson & Son, Inc.

"Funnel Incorporated made a very complex intranet site easy to understand and navigate. Their diagrams clearly communicated the site's breadth, depth and organization so even our least intranet-savvy employees could log on and find what they need fast. Plus, the friendly style of the design really attracted people and inspired them to take a closer look."
- Beth S. / SC Johnson & Son, Inc.

Harvard Magazine

"It looks amazing and it accomplishes just what we hoped it would. I am very excited to bring this work to our readers."

- Jennifer C. / Harvard Magazine

 


CASE STUDY
CLIENT
How a product is made Webcrafters (manufacturing)
Selling a medical procedure Dr. Tattoff (medical)
How a technology works CSS Power (engineering)
How a web site works Mattel (consumer)
How a utility works Missouri Water Dept. (utility)
Mapping a legend Ten Chimneys (wayfinding)
Educating 3,000 employees SC Johnson & Son, Inc (consumer)
Multilingual sales tool Fish & Schulkamp (insurance)

Ten Chimneys

CALL US IF YOU WANT TO:
Make a product, process or service easily understood. example Give employees a common reference tool for understanding procedures and priorities. example
Create consensus building tools that broker internal differences in opinion. example Communicate key messages in a multilingual situation. example
Provide the media with focused and clear news materials. example Captivate audiences with PowerPoint® presentations that actually work. example

Serve up your idea on the Web with clear visualizations. example

 
   










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