FRONT DOORINFORMATION DESIGNICONSUSNEWSCONTACT
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INFORMATION DESIGN
We make complex and large amounts of information easy to understand.


In our busy society there's too much to comprehend and too little time to process it. Our mission is to create audience-focused "infographics" that cut through the clutter by "funneling" the key messages into captivating visual design. Our work performs well during a recession compared to other forms of marketing communication. Learn more

Our work can be tailored for any kind of need, including customer marketing collateral, internal training, print design, presentations, product rollouts, trade show materials, wayfinding and web sites.

VARIOUS INFOGRAPHICS
VARIOUS(presentation use only)

SAMPLES OF MAPS
MAPS (presentation use only)

SAMPLES OF INSTRUCTIONS
INSTRUCTIONS (presentation use only)

RECENT

Webcrafters, a book manufacturer, had Funnel Incorporated show exactly how books are made, in painstaking detail. > GO to Case Study

The Milwaukee Art Museum
was stuck with an old map that did not work – the public was getting lost and couldn't find their way. > GO to Case Study

PR Week recently consulted Funnel Incorporated to elaborate on the various ways infographics can enhance a communications effort. > GO to Case Study

Powerpoint® "makeover"
A client's presentation was putting their audience to sleep. See how bullet points can benefit from visualization. >GO to Case Study


TESTIMONIALS

Milwaukee Art Museum
"We are completely satisfied with the product produced by Funnel Inc. The process was so thorough and engaging. Your approach to research, your problem solving skills resulted in accuracy and detail that was very much lacking in our past map."
– Barbara P. / Director of Operations / Milwaukee Art Museum


SC Johnson & Son, Inc.

"Funnel Incorporated made a very complex intranet site easy to understand and navigate. Their diagrams clearly communicated the site's breadth, depth and organization so even our least intranet-savvy employees could log on and find what they need fast. Plus, the friendly style of the design really attracted people and inspired them to take a closer look."
– Beth S. / Corporate Communications / SC Johnson & Son, Inc.


Harvard Magazine

"It looks amazing and it accomplishes just what we hoped it would. I am very excited to bring this work to our readers."

– Jennifer C. / Art Director / Harvard Magazine

 


CASE STUDY
CLIENT
How a product is made Webcrafters (manufacturing)
Selling a medical procedure Dr. Tattoff (medical)
How a technology works CSS Power (engineering)
How a web site works Mattel (consumer)
How a utility works Missouri Water Dept. (utility)
Mapping a legend Ten Chimneys (wayfinding)
Educating 3,000 employees SC Johnson & Son, Inc (consumer)
Multilingual sales tool Fish & Schulkamp (insurance)

Ten Chimneys

CALL US IF YOU WANT TO:
Make a product, process or service easily understood and memorable– example Give employees a common reference tool for understanding procedures and priorities – example
Guide customers through your buildings with wayfinding solutions and maps – example Communicate key messages in a multilingual situation – example
Provide the media with focused and clear news materials – example Captivate audiences with PowerPoint® presentations that actually work – example

Serve up technical jargon on the Web with clear visualizations – example

Create consensus building tools that broker internal differences in opinion – example

INTERACTIVE INFOGRAPHICS
Take a look at our work as interactive experiences for Eastman Kodak, CSS Power & Electronic Theater Controls.
Interactive Samples
Kodak

 









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