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Maps & Wayfinding
Tips To Create Better Maps
MAPPING & WAYFINDING
A map can be a visitor's friend or foe depending on the quality of its information design. Oftentimes a well-intentioned map is riddled with too many competing colors and other issues. > GO to Map Page
(Above: EAA Airventure 2009 map)

Airport Map
Mapping the Minneapolis St. Paul International Airport
INFOGRAPHICS
An airport is a confusing place with the added element of people in a hurry. Our first task for the Minneapolis St. Paul Airport was to create 39 separate maps for travelers using their website. > GO to Case Study

Employee Training
5 Ways Infographics Stretch Recession Marketing Budgets
INFOGRAPHICS
When recession marketing budgets are limited, sales tools must multitask. > GO to Recession Page
• Eliminate Brochures
• Attention-Grabbing Exhibits
• Amplify PowerPoint
• Optimize Customer Service
• Cultivate Consensus

Green Infographics
Earth Day Infographics Make Green Issues Easier to Understand
INFOGRAPHICS
Environmental issues can be overwhelming and confusing which is why organizations seeking better communication tools to persuade, change and challenge constituents turn to Funnel Incorporated for information design, infographics and icons. > GO to Green Infographics

RG/A
Explaining Exercise
INSTRUCTIONS
We worked with R/GA for their brand Nike to illustrate over 30 online PDF versions of video exercise drills. We distilled the two minute "Sparq" videos into easy to follow visuals that could be downloaded, printed out and referred to during actual exercise.

Driving Instructions Infographic
Driving Rules Made Clear
INSTRUCTIONAL MANUAL
We worked with the New York agency Bandujo and the New Jersey Motor Vehicle Commission to visualize key rules of the road for a revamp of their driving manual. > GO to Infographics

data visualization
Data Visualization
EDITORIAL INFOGRAPHICS
Our new client, Hanley Wood, has contracted Funnel Inc. to visualize data for their magazines with a new and branded look for charts, graphs and sequential infographics.
> GO to Data Visualizations

 

financial infographic
"Where is Your Money?" for Popular Science
EDITORIAL INFOGRAPHICS
When you get $20 from the local ATM, a series of hidden digital events are triggered. We visualized this financial scenario for Popular Science.
> GO to Infographic

construction infographic
"Panelized or Modular?"
MARKETING INFOGRAPHICS
They've been a successful home builder for over 40 years, but nobody really understood John Wick Homes' construction methods and what their advantages were. Our three infographics broke through intimidating construction jargon and armed the customer with knowledge.
> GO to Infographics

data infographicDatakeep, Inc.
INFOGRAPHICS FOR DIRECT MAIL
When Datakeep wanted to launch a direct mail campaign they called us to explain its complex records management solutions. Response has resulted in many new business calls.
> GO to Infographic

infographic sequence
Snap-on Tools
BRANDED INFOGRAPHICS
Ogilvy PR and Snap-on Tools required an infographic for auto repair shop owners that highlighted the brand's time and efficiency savings with regards to diagnostic troubleshooting. Our work matched an existing brand personality established by the agency to provide a more cohesive look to all materials.

interactive maps
Maps for Zoom Levels
WAYFINDING & MAPPING
Ginn Resorts needed a way to show their retirement properties on the web and also highlight nearby amenities. We worked from aerial photography to assemble multiple views of the property.
> GO to resort maps
> SEE more map examples

Badger Meter infographicBadger Meter
INFOGRAPHICS FOR POWERPOINT
Have you ever wondered how the electric and water meters in your home communicate to the utility company? Badger Meter makes these devices and realized their technical presentations would have more impact if key issues were visualized.
CLIENT COMMENTS : "These are really hitting it! A real home run." – Morrice B. / Marketing Manager

Dunkin' Donuts iconsAmerica Runs on Dunkin'
ICONS FOR BRAND OVERHAUL
A large family of icons were created for Hill Holiday's new branding campaign for Dunkin' Donuts. Dozens of our icons are supporting the chain's first major re-branding.
> SEE more icon examples

 

supply chain infographic
Explaining the Supply Chain
EDITORIAL INFOGRAPHICS
It's no secret that Wal-mart has revolutionized efficiency at every stage of the game. For Baseline Magazine, we illustrate how they and their suppliers use RFID to track shipments and refine profitability.
> GO to Infographic

Milwaukee Art Museum map Milwaukee Art Museum
WAYFINDING & MAPPING
A new map for this famous museum solved wayfinding problems in the old facility as well as the new addition by Spanish architect Santiago Calatrava.
> GO to Case Study
> SEE more map examples

Eastman Kodak – Common Visual LanguageCreating Clarity at Kodak
COMMON VISUAL LANGUAGE
After many acquisitions, the graphic communication division of Eastman Kodak is collapsing many overlapping products into a cohesive offering. Our information design clarified this with a library of icons that allow thousands of employees and customers get a grip on what they are buying or selling. Our work is used in print, PowerPoint and this Flash-based interactive demo: Workflow Module (opens in a new window)


Air Tran Celebration
SAFETY CARD PARODY
Cramer Krasselt in Chicago contacted us to illustrate satirical instructions for how to have fun at a football game. This is based on the airplane safety card style.
> GO to Infographic

How Books Are Made
How Something is Made
MARKETING INFOGRAPHICS
We have created a 30" wide graphic for Webcrafters, a book manufacturer. Since many of their customers are new to the field, this combines marketing and education in the form of a fold-out poster that explains the complexity and sequence of a typical project.
> GO to Infographic

 

ICONS
Nissan Sentra
ICONS FOR ADVERTISING
A dozen icons were created for TBWA Chiat Day's new print campaign for the 2007 Nissan Sentra and its "youth-focused" features.

 

Enhancing a Product Experience
VISUAL INSTRUCTIONS
We developed a visual instruction manual for Eastman Kodak to complement a new technology and enhance customer interaction with the product. No slick sales copy - these folks already bought the product but needed to better understand its features to derive maximum benefits and satisfaction.

Tattoo Removal infographic Using Infographics to Alleviate Fear of Tattoo Removal
MEDICAL PROCEDURES EXPLAINED
Mention laser beams and patients tend to get a bit twitchy. Dr. Tattoff recently hired Funnel to create infographics that shows how laser tattoo and hair removal works and what to expect during treatment.
> GO to Infographic
> GO to YouTube Video

cross-section infographicTheater Lighting Exposed
CROSS-SECTION FOR INTERACTIVE
We illuminated the insides of a spotlight for Electronic Theater Controls. Their famous S4 stage light is now the focus of a mini-site on their web page. We teamed up with Planet Propaganda to create an interactive cross-section.
> See Interactive Infographic (opens in new window)

Coal Sequestration ProcessHarvard Magazine
EDITORIAL INFOGRAPHICS
Harvard Magazine features three of Funnel Incorporated’s elaborate infographics detailing our nation’s current dependence on coal and an innovative solution to the daunting challenge of using it benignly.
> GO to Infographic

 

TWIN LABEL
Icons For All Types of Media
ICONS FOR ADVERTISING
Whether they are on a web site (Volkswagen), billboard (Blue Cross) or thousands of beer bottles (Molson), we have created many icons for the ad agency Crispin Porter + Bogusky, who is famous for creative media strategies. This has kicked Funnel Inc. into overdrive to push the boundaries of icon design.

digital technology
Home Technology Explained
EDITORIAL INFOGRAPHICS
Digital Connect magazine focuses on the latest trends for home technology solution providers. They called on us to bring clarity to wired and wireless solutions that control security, lighting, media centers and HVAC.

PR Toolbox
PRWEEK Consults Funnel Inc for Chart Advice
HOW-TO COLUMN
We've contributed to PRWeek's PR Toolbox column to advise PR practitioners on how to spruce up charts for presentations.
> GO to Columns

BOOKS

AWARDS & RECOGNITION

ARTICLES

Funnel Incorporated is featured in:

Information Design Workbook
• Information Design Workbook by Kim Baer and Jill Vaccara (USA)
"...readers will get an intimate understanding of the complexities of crafting information design to effectively improve communication both functionally and aesthetically." -Amazon.com

Data Flow
• Data Flow by Gestalten publishing (Berlin)
"The abundant examples in Data Flow showcase the various methodologies behind information design with solutions concerning complexity, simplification, readability and the (over) production of information."
- Gestalten

Logo A Lot
• Logo A Lot
by RAM Publications (Japan)
"Nearly two inches thick, this indispensable resource guide contains well recognized logos (collected between 1980 and the present) designed by 172 of the world’s best-known graphic designers."
- RAM Publications

• Print's Regional Design Annual
(icons on Boeing posters by Draft FCB)

• Communication Arts Advertising Annual
(infographics for Ingersoll Rand print ads by DDB Dallas)

Graphic Design USA Annual
(Webcrafters poster "How Books Are Made")


• American Association of Museums: Publications Design Competition: Our map for Ten Chimneys Foundation illustrated the The Tour of a Lifetime brochure designed by Planet Propaganda. This was a 2004 second place winner in supplementary materials, a category for booklets, brochures and maps.
> GO to Case Study
> SEE more map examples

• Cannes Gold Media Lion
(icons for Molson Twin Label by Crispin Porter + Bogusky)
> GO to Case Study

 

 

• G:Colon Interview This Korean design magazine caught up with Funnel Inc. Creative Director Lin Wilson and his insights about information design > GO to Story

 
 

 

 

 

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