FUNNEL INCORPORATED | INFOGRAPHIC & ICON

NEWS


Earth Day Infographics Make Green Issues Easier to Understand INFOGRAPHICS Environmental issues can be overwhelming and confusing which is why organizations seeking better communication tools to persuade, change and challenge constituents turn to Funnel Incorporated for information design, infographics and icons. > GO to Green Infographics	"Where is Your Money?" for Popular Science EDITORIAL INFOGRAPHICS When you get $20 from the local ATM, a series of hidden digital events are triggered. We visualized this financial scenario for Popular Science. > GO to Infographic	Driving Rules Made Clear INSTRUCTIONAL MANUAL We worked with the New York agency Bandujo and the New Jersey Motor Vehicle Commission to visualize key rules of the road for a revamp of their driving manual. > GO to Infographics
Datakeep, Inc. INFOGRAPHICS FOR DIRECT MAIL When Datakeep wanted to launch a direct mail campaign they called us to explain its complex records management solutions. Response has resulted in many new business calls. > GO to Infographic	Explaining the Supply Chain EDITORIAL INFOGRAPHICS It's no secret that Wal-mart has revolutionized efficiency at every stage of the game. For Baseline Magazine, we illustrate how they and their suppliers use RFID to track shipments and refine profitability. > GO to Infographic	"Panelized or Modular?" MARKETING INFOGRAPHICS They've been a successful home builder for over 40 years, but nobody really understood John Wick Homes' construction methods and what their advantages were. Our three infographics broke through intimidating construction jargon and armed the customer with knowledge. > GO to Infographics
PRWEEK Consults Funnel Inc for Chart Advice HOW-TO COLUMN We've contributed to *PRWeek's* PR Toolbox column to advise PR practitioners on how to spruce up charts for presentations. > GO to Columns	Snap-on Tools BRANDED INFOGRAPHICS Ogilvy PR and Snap-on Tools required an infographic for auto repair shop owners that highlighted the brand's time and efficiency savings with regards to diagnostic troubleshooting. Our work matched an existing brand personality established by the agency to provide a more cohesive look to all materials.	Maps for Zoom Levels WAYFINDING & MAPPING Ginn Resorts needed a way to show their retirement properties on the web and also highlight nearby amenities. We worked from aerial photography to assemble multiple views of the property. > GO to Maps
Badger Meter INFOGRAPHICS FOR POWERPOINT Have you ever wondered how the electric and water meters in your home communicate to the utility company? Badger Meter makes these devices and realized their technical presentations would have more impact if key issues were visualized. CLIENT COMMENTS : "These are really hitting it! A real home run." – Morrice B. / Marketing Manager	America Runs on Dunkin' ICONS FOR BRAND OVERHAUL A large family of icons were created for Hill Holiday's new branding campaign for Dunkin' Donuts. Dozens of our icons are supporting the chain's first major re-branding.	"Demystifying Icon Design" PACKAGE DESIGN MAGAZINE We recently penned a column for package designers on how to use icons and infographics to tell a product's story. > GO to Column (opens new window)
Milwaukee Art Museum WAYFINDING & MAPPING A new map for this famous museum solved wayfinding problems in the old facility as well as the new addition by Spanish architect Santiago Calatrava. > GO to Case Study	Creating Clarity at Kodak COMMON VISUAL LANGUAGE After many acquisitions, the graphic communication division of Eastman Kodak is collapsing many overlapping products into a cohesive offering. Our information design clarified this with a library of icons that allow thousands of employees and customers get a grip on what they are buying or selling. Our work is used in print, PowerPoint and this Flash-based interactive demo: Workflow Module (opens in a new window)	Air Tran Celebration SAFETY CARD PARODY Cramer Krasselt in Chicago contacted us to illustrate satirical instructions for how to have fun at a football game. This is based on the airplane safety card style. > GO to Infographic
How Something is Made MARKETING INFOGRAPHICS We have created a 30" wide graphic for Webcrafters, a book manufacturer. Since many of their customers are new to the field, this combines marketing and education in the form of a fold-out poster that explains the complexity and sequence of a typical project. > GO to Infographic	Nissan Sentra ICONS FOR ADVERTISING A dozen icons were created for TBWA Chiat Day's new print campaign for the 2007 Nissan Sentra and its "youth-focused" features.	Enhancing a Product Experience VISUAL INSTRUCTIONS We developed a visual instruction manual for Eastman Kodak to complement a new technology and enhance customer interaction with the product. No slick sales copy - these folks already bought the product but needed to better understand its features to derive maximum benefits and satisfaction.
Using Infographics to Alleviate Fear of Tattoo Removal MEDICAL PROCEDURES EXPLAINED Mention laser beams and patients tend to get a bit twitchy. Dr. Tattoff recently hired Funnel to create infographics that shows how laser tattoo and hair removal works and what to expect during treatment. > GO to Infographic	Theater Lighting Exposed CROSS-SECTION FOR INTERACTIVE We illuminated the insides of a spotlight for Electronic Theater Controls. Their famous S4 stage light is now the focus of a mini-site on their web page. We teamed up with Planet Propaganda to create an interactive cross-section. > See Interactive Infographic (opens in new window)	*Harvard Magazine* EDITORIAL INFOGRAPHICS Harvard Magazine’s May/June 2006 issue features three of Funnel Incorporated’s elaborate infographics detailing our nation’s current dependence on coal and an innovative solution to the daunting challenge of using it benignly. > GO to Infographic
Icons For All Types of Media ICONS FOR ADVERTISING Whether they are on a web site (Volkswagen), billboard (Blue Cross) or thousands of beer bottles (Molson), we have created many icons for the ad agency Crispin Porter + Bogusky, who is famous for creative media strategies. This has kicked Funnel Inc. into overdrive to push the boundaries of icon design.	Home Technology Explained EDITORIAL INFOGRAPHICS *Digital Connect* magazine focuses on the latest trends for home technology solution providers. They called on us to bring clarity to wired and wireless solutions that control security, lighting, media centers and HVAC.	Data Visualization EDITORIAL WEB-BASED INFOGRAPHICS It's not often we're likened to a "nerdy 3rd grader", but our "Speed per Dollar" infographic for Winding Road elicited lively debate amongst car enthusiasts on the magazine's web site. > GO to Article (opens new window)
ARTICLES	AWARDS & RECOGNITION
• Communication Arts' Design Interact site caught up with Funnel Inc. Creative Director Lin Wilson and his "insights" about illustration, his start in information design and various pet peeves. > GO to Story (opens new window) • Cathy Fishel at Logo Lounge recently explored the topic of icons with Founder and Creative Director Lin Wilson to get his take on why these wee illustrations that pack a punch are so popular and how we make them. > GO to Story *• American Printer* magazine has reviewed our Webcrafters project: > GO to Case Study > GO to Article (opens new window)	2006 • Print's Regional Design Annual (icons on Boeing posters by Draft FCB) *• Communication Arts Advertising Annual* (infographics for Ingersoll Rand print ads by DDB Dallas) • Graphic Design USA 2006 Annual (Webcrafters poster "How Books Are Made")	2005 • Communication Arts Advertising Annual (line art in Burger King's "The Angus Diet" book by Crispin Porter + Bogusky) • Museum Publications Design Competition (Ten Chimneys campus map) > GO to Infographic 2004 • Cannes Gold Media Lion (icons for Molson Twin Label by Crispin Porter + Bogusky) > GO to Case Study > GO to Fast Company Article (opens new window)