Logos, icons, characters for identity, collateral, interface and advertising

We prefer to focus on the essentials at Funnel Incorporated. Making icons and logos that convey thoughts in such a small space forces us to strip away all unnecessary detail. In that sense, our icons are pure, distilled symbols of larger ideas.

Molson Twin Label project



Over 250 icons were created for Crispin Porter + Bogusky and their client, Molson USA. The goal of the campaign is to give Molson's customers "conversation starters" in the form of a second label on the back of each beer bottle.

Click to see 3 labels | Click to see 25

Case study


Dunkin Donuts icon project.


A large family of icons were created for Hill Holiday's new branding campaign for Dunkin' Donuts. We'll keep you updated with a case study as the campaign rolls out. Our dozens of icons will be supporting the chain's first major rebranding.

CLIENTS:

Companies:
American Girl / Mattel
Aprilaire
Badger Meter
Banana Republic
Cause Marketing Forum
The Gap
Turner Broadcasting
Eastman Kodak
Foodfight, Inc
American Family
Owens Corning
Newell Rubbermaid

Publishing:
Chronicle Books
Harvard Magazine
Technology Review (M.I.T.)
Popular Mechanics
Radar Magazine
Esquire
Business Week
New York Times
Field & Stream
Men's Journal
Golf Magazine
Utne Reader
Winding Road

Agencies:
Arnold
Butler, Shine & Stern
Carmichael Lynch
Crispin Porter + Bogusky
TBWA Chiat Day
DMB&B
DDB
Draft FCB
Mad Dogs & Englishmen
Margeotes + Fertitta
Berlin Cameron
Cramer Krasselt
Planet Propaganda
LSB
Kirshenbaum Bond
Hill Holiday
Carbone Smolan
Ogilvy
R/GA

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