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FUNNEL INCORPORATED was founded in January 2002 after partners Linden and Lori Wilson identified a need for streamlined communication that could command attention from an audience suffering from information overload. The firm has since grown to focus exclusively on the creation of infographics and icons. Corporate clients from a variety of industries include Eastman Kodak, SC Johnson & Son, General Electric, Owens Corning, American Greetings, Aprilaire, Turner Broadcasting, Electronic Theater Controls, Chronicle Books, American Family Insurance, Webcrafters, Clean Wisconsin, Dr. TATTOFF tattoo removal, Ten Chimneys, John Wick Homes and Milwaukee Art Museum. Clients include ad agencies such as TBWA Chiat Day, Goodby Silverstein, Hill Holiday, DDB Needham, Draft FCB, Planet Propaganda, Carmichael Lynch, Maddox Design and Cramer Krasselt. Starting in 2002, Funnel has been contracted by Crispin Porter + Bogusky to contribute icons and infographics to multiple accounts, including Molson, BMW/Mini, Burger King, Blue Cross Blue Shield, Compass Bank, and recently Volkswagen. Funnel’s work can often be seen in national publications such as Utne Reader, Harvard Magazine, Field & Stream, Popular Mechanics, CRN, Baseline, Big Builder and Technology Review, which is published by M.I.T.
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LINDEN
WILSON | Creative Director & Co-Founder
Lin has been an illustrator, art director and designer since 1985. During that time he has held positions in
advertising, corporate communications and information design.
He started out in New York as an illustrator for publications
such as Esquire, The New York Times and Business Week. In
1994, The Gap asked him to research and visualize the 100-year
history of baseball equipment for their promotion of the Ken
Burns documentary, Baseball. Other companies Lin has worked with include Maritz Motivation, a performance improvement company; Xplane, the visual thinking company; and LSB, a branding agency. His
education includes a B.F.A. in design from the University of Kansas and studying visual journalism
with Robert Weaver at The School of Visual Arts in New York. His work has
been featured many times in PRINT magazine and Communication
Arts, and his work earned a Silver Clio in 1996. In 2001, two
logos he illustrated were honored in the book International
Logos & Trademarks 5, which featured 400 logos selected
from 5,000 entries.
LORI
WILSON | Marketing
Director & Co-Founder
A born generalist, Lori has been bringing brands to life through public relations since 1990. She’s yet to tire of the various industries she’s promoted — from peppermint foot lotion and home cleaning products to children’s footwear and ergonomic office furniture. The companies have been varied to reflect her passions and include: Elefanten Shoes, The Body Shop, Whole Foods Market, Planet Propaganda, Bretford, Biodiversity Project, Wisconsin Film Festival, Clean Wisconsin, and Mrs. T's Triathlon (Chicago). She understands the importance of storytelling and the value of a consistent message and brand personality across all marketing tools. Her success achieving story placements for clients in national publications such as Martha Stewart Baby, Los Angeles Times, Creativity and Real Simple also gives clients a leg up in developing visual press materials with the editorial integrity required to differentiate their story from the competition. Lori has a degree in marketing communications from Columbia College in Chicago.
BECKY BEHLING | Account Planner
Since 1992, Becky has made a habit of defining, protecting and maximizing brands. Most of those years were spent as an account supervisor at various advertising agencies and brand marketing firms in Illinois and Wisconsin. She also spent time as director of business development at a film production agency and in marketing at a nationally-recognized semi-custom home builder. Her account management strengths are open communication, strategic leadership, brand management, research, team partnership management and writing for clients, including Miller Brewing Company, Lands' End, Caterpillar Inc. (Tech Center and Corporate Public Affairs), and Wisconsin Energy Conservation Corp. Other industries she's worked with include: health care, education, entertainment. Since joining Funnel, she has managed client expectations for many information design projects including the Milwaukee Art Museum, Eastman Kodak and the venture capital firm, Kidd & Company. She has a BA from University of Illinois, Champagne-Urbana and studied theatre at Loyola Marymount in Los Angeles, CA.
CURTIS WHALEY | Information Artist
Curtis joins Funnel Incorporated after years of creating and teaching fine art. Since coming on board, he has created icons and infographics for clients such as Molson Beer, Boeing, Dunkin’ Donuts, Harvard Magazine, Computer Reseller News (CRN), Milwaukee Art Museum and Fellowes, Radar Magazine and Utne Reader. The icons he designed for Ingersoll Rand will be featured in the Communication Arts Advertising Annual. Curtis has a MFA in Fine Art from the University of Wisconsin-Madison, a BFA in Fine Art from the University of Georgia-Athens and has attended art and design programs at Cooper Union (NY) and Madison Area Technical College (WI).
JOHN NICHOLS | Information Artist
John joins Funnel Incorporated after an internship that provided a crash course in information design and client relations. After mastering an editorial style for a weekly magazine account, John designed graphics for the diagnostic division for Snap-on Tools. His multimedia capabilities were further honed by the demanding nature of PowerPoint and Flash-based presentation design for Kodak's graphic communication group. Other satisfied clients include the New Jersey motor vehicle division, Optimum Nutrition, AirTran Airlines, General Electric's wind power division, Monona Terrace Conference Center, Baseline Magazine, Hanley Wood's Big Builder Magazine and John Wick Homes.
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