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FUNNEL INCORPORATED was founded in January 2002 after partners Linden and Lori Wilson identified a need for streamlined communication that could command attention from an audience suffering from information overload. The firm has since grown to focus exclusively on the creation of infographics and icons. Corporate clients from a variety of industries include: Eastman Kodak, SC Johnson & Son, Aetna, The Minneapolis St. Paul International Airport, Owens Corning, American Greetings, Aprilaire, Turner Broadcasting, Electronic Theater Controls, Chronicle Books, American Family Insurance, Webcrafters, Sierra Club Magazine, Dr. TATTOFF tattoo removal, and the Milwaukee Art Museum. Clients include ad agencies such as TBWA Chiat Day, Goodby Silverstein, Hill Holiday, DDB Needham, Draft FCB, Planet Propaganda, LSB, R/GA, Carmichael Lynch, Butler Shine and Stern and Cramer Krasselt. Starting in 2002, Funnel has been contracted by Crispin Porter + Bogusky to contribute icons and infographics to multiple accounts, including Molson, BMW/Mini, Burger King, Blue Cross Blue Shield, Compass Bank, and Volkswagen. Our work can often be seen in national publications such as Utne Reader, Harvard Magazine, Field & Stream, Popular Mechanics, Popular Science, CRN, Big Builder, Fortune, Sierra Club and Technology Review, which is published by M.I.T.

LINDEN WILSON | Creative Director, Information Designer & Co-Founder
Lin has been an illustrator, art director and designer since 1985. During that time he has held positions in advertising, corporate communications and information design. He started out in New York as an illustrator for publications such as Esquire, The New York Times and Business Week. In 1994, The Gap asked him to research and visualize the 100-year history of baseball equipment for their promotion of the Ken Burns documentary, Baseball.
Other companies Lin has worked with include Maritz Motivation, a performance improvement company; Xplane, the visual thinking company; and LSB, a branding agency. His education includes a B.F.A. in design from the University of Kansas and studying visual journalism with Robert Weaver at The School of Visual Arts in New York. His work has been featured many times in PRINT magazine and Communication Arts, and his illustration work earned Turner Classic Movies a Silver Clio for trade advertising in 1996. In 2003, the Molson Twin Label campaign he illustrated for Crispin Porter + Bogusky won a Gold Lion at Cannes.

LORI WILSON | Marketing Director & Co-Founder
A born generalist, Lori has been bringing brands to life through public relations since 1990. She’s yet to tire of the various industries she’s promoted — from peppermint foot lotion and home cleaning products to children’s footwear and ergonomic office furniture. The companies have been varied to reflect her passions and include: Duluth Trading Company, Elefanten Shoes, The Body Shop, Whole Foods Market, Planet Propaganda, Bretford, Biodiversity Project, Wisconsin Film Festival, Clean Wisconsin, and Mrs. T's Triathlon (Chicago). She understands the importance of storytelling and the value of a consistent message and brand personality across all marketing tools. Her success achieving story placements for clients in national publications such as Martha Stewart Baby, Los Angeles Times, Creativity and Real Simple also gives clients a leg up in developing visual press materials with the editorial integrity required to differentiate their story from the competition. Lori has a degree in marketing communications from Columbia College in Chicago.

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