FUNNEL INCORPORATED was founded in January 2002 after partners Linden and Lori Wilson identified a need for streamlined communication that could command attention from an audience suffering from information overload. The firm has since grown to focus exclusively on the creation of infographics, instructions, maps and icons. Corporate clients from a variety of industries include: Aetna, Eastman Kodak, SC Johnson & Son, Saris Cycling Group, The Minneapolis St. Paul International Airport, Owens Corning, Aprilaire, Turner Broadcasting, Electronic Theater Controls, Chronicle Books, American Family Insurance, Webcrafters, Dr. TATTOFF tattoo removal, and the Milwaukee Art Museum. Clients include ad agencies such as TBWA Chiat Day, Crispin Porter + Bogusky, Goodby Silverstein, Hill Holiday, DDB Needham, Draft FCB, Planet Propaganda, R&R Partners, R/GA, Carmichael Lynch, Arnold and Cramer-Krasselt. Editorial clients have included national publications such as Utne Reader, Harvard Magazine, Field & Stream, Popular Mechanics, Popular Science, Fortune, Sierra Club and Technology Review.
WILSON | Creative Director, Information Designer & Co-Founder
Lin has been an illustrator, art director and designer since 1985. During that time he has held positions in
advertising, corporate communications and information design.
He started out in New York as an illustrator for publications
such as Esquire, The New York Times and Business Week. Other companies Lin has worked with include Maritz Motivation, a performance improvement company; Xplane, the visual thinking company; and LSB, a branding agency. His
education includes a B.F.A. in design from the University of Kansas and studying visual journalism
with Robert Weaver at The School of Visual Arts in New York. His work has
been featured many times in PRINT magazine and Communication
Arts. He was recently interviewed(PDF) by G:, a design magazine based in Korea.
WILSON | Marketing
Director & Co-Founder
A born generalist, Lori has been bringing brands to life through public relations and strategic messaging since 1990. Her background includes working with a wide range of clients including: Duluth Trading Company, The Body Shop, Elefanten Shoes, Whole Foods Market, Planet Propaganda, Bretford, Biodiversity Project, Wisconsin Film Festival, Clean Wisconsin, and Mrs. T's Triathlon (Chicago). She understands the importance of storytelling and the value of a consistent message and brand personality across all marketing tools. Her success achieving story placements for clients in national publications such as Martha Stewart Baby, Los Angeles Times, Creativity and Real Simple also gives clients a leg up in developing visual press materials with the editorial integrity required to differentiate their story from the competition. Lori has a degree in marketing communications from Columbia College in Chicago.
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