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INFORMATION DESIGN

CASE STUDY
CLIENT
USE
How a product is made Webcrafters (manufacturing) To show customers an entire process
Selling a medical procedure Dr. Tattoff (medical) To alleviate fear about laser treatments
How a technology works CSS Power (engineering) To show how products work together
How a web site works Mattel (consumer) Proposal for financing - internal review
How a utility works Missouri Water Dept. (utility) To educate the general public - outdoor
Mapping a legend Ten Chimneys (wayfinding) To help a tourist find their way
Educating 3,000 employees SC Johnson & Son, Inc (consumer) Internal training materials
Multilingual sales tool Fish & Schulkamp (insurance) To clarify insurance issues for Hispanics

 
SHOWING HOW A PRODUCT IS MADE

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CLIENT: Webcrafters

INDUSTRY:
Book manufacturing

AUDIENCE:
Publishers who need a reliable printer for book projects

GOAL:
A customer needs to appreciate the complexity of the process to understand the cost – they also need to be educated about each step

SOLUTION: Visualize the book making process from start to finish

FORMATS: Marketing collateral: 8" x 33" fold out poster bound into sales brochure


SALESWEB PRESS FEEDER
SPIRAL BINDINGEND USE

NOTES: To determine the process we were visualizing, we gathered all of the research for this project through interviews and plant tours with executives and factory floor personnel

 

 


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