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INFORMATION DESIGN

CASE STUDY
CLIENT
USE
How a product is made Webcrafters (manufacturing) To show customers an entire process
Selling a medical procedure Dr. Tattoff (medical) To alleviate fear about laser treatments
How a technology works CSS Power (engineering) To show how products work together
How a web site works Mattel (consumer) Proposal for financing - internal review
How a utility works Missouri Water Dept. (utility) To educate the general public - outdoor
Mapping a legend Ten Chimneys (wayfinding) To help a tourist find their way
Educating 3,000 employees SC Johnson & Son, Inc (consumer) Internal training materials
Multilingual sales tool Fish & Schulkamp (insurance) To clarify insurance issues for Hispanics

 
HOW A TECHNOLOGY WORKS ~ TOTAL SYSTEM AND COMPONENTS

CLIENT: CSS Power & Planet Propaganda
INDUSTRY: Backup power solutions for anyone with a critical need for continuous electricity (ie: hospitals, tech companies, supermarkets, labs, law enforcement)
AGENCY:
Planet Propaganda
OUR ASSIGNMENT:
Visualize an on-site solution made up of individual technologies - Fit brand tonality set by agency
AUDIENCE:
Prospective customers of client (CTO, CIO, CEO level)
FORMATS:
Printed brochure and web site interactive
INTERACTIVE:
Planet Propaganda

CLICK THIS
CLICK THIS

requires Flash plug-in

(brochure with fold out diagram)

PROJECT NOTES : We worked with the client's agency to craft an image that tells the whole story. This project highlights our ability to be flexible and work under the direction of a party responsible for branding and design elements, such as a design or advertising firm.

Imbedded into the diagram are individual icons to represent each component in the system. As cast members, they work together as a total solution. Individually, they provide the client with a set of useful hieroglyphics to symbolize each product or service.

GENERATORSWITCH GEARHVACUPS (POWER SUPPLY)

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