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INFORMATION DESIGN

CASE STUDY
CLIENT
USE
How a product is made Webcrafters (manufacturing) To show customers an entire process
Selling a medical procedure Dr. Tattoff (medical) To alleviate fear about laser treatments
How a technology works CSS Power (engineering) To show how products work together
How a web site works Mattel (consumer) Proposal for financing - internal review
How a utility works Missouri Water Dept. (utility) To educate the general public - outdoor
Mapping a legend Ten Chimneys (wayfinding) To help a tourist find their way
Educating 3,000 employees SC Johnson & Son, Inc (consumer) Internal training materials
Multilingual sales tool Fish & Schulkamp (insurance) To clarify insurance issues for Hispanics

 
HOW A MEDICAL SAVINGS ACCOUNT WORKS (in Spanish)

CLIENT: Fish & Schulkamp
INDUSTRY: Insurance
OUR ASSIGNMENT: Visualize how a medical savings account works for a Hispanic audience
AUDIENCE: Small business owners that speak Spanish or have a Spanish-speaking workforce
FORMAT: Letter-sized "one sheet" for use in sales meetings

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