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INFORMATION DESIGN

CASE STUDY
CLIENT
USE
How a product is made Webcrafters (manufacturing) To show customers an entire process
Selling a medical procedure Dr. Tattoff (medical) To alleviate fear about laser treatments
How a technology works CSS Power (engineering) To show how products work together
How a web site works Mattel (consumer) Proposal for financing - internal review
How a utility works Missouri Water Dept. (utility) To educate the general public - outdoor
Mapping a legend Ten Chimneys (wayfinding) To help a tourist find their way
Educating 3,000 employees SC Johnson & Son, Inc (consumer) Internal training materials
Multilingual sales tool Fish & Schulkamp (insurance) To clarify insurance issues for Hispanics

 
SELLING A MEDICAL PROCEDURE

CLIENT: Dr. Tattoff
INDUSTRY:
Health
AUDIENCE:
People who want their tattoo and hair removed
THE BIG GOAL:
Alleviate fears about laser treatment for tattoo and hair removal - people are concerned about how it works and why they may need numerous treatments
SOLUTION: Use a friendly way to show how it works and why people react to treatment in different ways
FORMATS: Marketing collateral: Letter sized "one sheet", brochure
, poster, web site whitepaper

PROJECT NOTES: We worked with the CEO of this company to visualize what he thought were his prospect's main barriers to becoming paying customers - their fears of technology and why the number of treatments varied with each patient







Tattoo RemovalHair Removal

 


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