Funnel Incorporated is an information design firm that makes the complex clear through the use of infographics, icons, maps and instructions. An infographic takes a concise visual approach to solving a communication challenge by distilling complex or large amounts of information into a visually-arresting graphic.

By combining text and illustrations, infographics have high utility to work across a variety of mediums including presentations, exhibits, web sites, collateral, training, annual reports, press kits and wayfinding. Contact Funnel Incorporated at 608-828-0280 when you need to clearly communicate a product, process, idea or service.

NEWS UPDATE: We recently completed new maps for the Minneapolis St. Paul Airport and the EAA Airventure aviation festival. See the work and read some tips about creating maps at this link.


Infographic for Datakeep
Map for Milwaukee Art MuseumInfographic for Webcrafters
Editorial Charts & GraphsIcons for Dunkin' DonutsIcon for Fellowes
Infographic about Construction MethodsInfographic Map for GINN resortsSupply Chain & RFID Infographic
Icons for Kodak
Icons for billboardsCoal Sequestration Process
Icons for NissanEditorial infographics for CRNInstruction parody for AirTran Airlines
VW ICONSTattoo Removal infographic
Editorial InfographicWeb icons for Kodak
Infographic for Snap-onCross-section infographic for ETCInstructions for Kodak