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April 6, 2007
HOW CAN INFORMATION DESIGN IMPROVE CAUSE MARKETING?
"Cause marketers have to be strategic with resources to engage stakeholders enough to raise funds and awareness of their cause," said Lori Wilson of Funnel Incorporated.
"Dense documents, clip art and spreadsheets are boring. Taking a unique approach to information by capturing an organization’s passion, brand and tone gives a cause that boost it needs in a crowded fundraising and media environment."
Information design, which combines illustration with explanatory text, organizes complex topics in a visually compelling manner that is memorable and easy to understand. Illnesses, environmental causes and social issues benefit from this user-friendly approach. Diagrams bring data trends and statistics vividly to life. Maps aggregate geographic data or relationships to illustrate an organization’s scope, logistical capabilities or areas in need. And instructions serve to train volunteers and are relied upon during a crisis when clarity and comprehension matter most.
"Every penny counts in cause marketing campaigns so infographics make financial sense as well," continues Wilson. "Once a topic is clarified it can be used in collateral, web sites, presentations, press materials, annual reports and direct mail. This continuity of message and graphic presentation adds credibility to the organization, which greatly enhances its chance for success."
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MEDIA CONTACT:
Lori Wilson
lori@funnelinc.com
608-828-0282
Other PR Week Toolbox articles:
How Can I Improve Charts for PR?
How Can Infographics Improve Cause Marketing?
How Can Infographics Improve Presentations?
How Can I Use Infographics in PR?
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