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September 16, 2007

HOW CAN INFOGRAPHICS IMPROVE OUR PRESENTATIONS?

Time and again, a presenter from an innovative company with thought-provoking ideas lulls an audience to sleep with a presentation riddled with bullet points and clip art clichés. "Poorly-crafted presentation materials can often do more harm than good, and speak volumes about a company or speaker," says Lori Wilson of Funnel Incorporated. "Infographics are a concise, more creative visual representation of concepts, which makes them ideal tools for captivating an audience."

A custom-designed infographic solves difficult communication problems by prioritizing key messages, identifying pain points and building group consensus, continues Wilson. "The right picture can reduce the number of slide frames and draw an audience in to build understanding quickly."

Infographics and a common visual language of colors, headers and symbols maintain a consistency in look and content that organizations need to differentiate themselves from the competition, enhance retention of key messages, appeal to multicultural audiences and reinforce brand image. The high utility of infographics makes this form of communication cost effective as well. "Typically, many departments within an organization benefit from a presentation overhaul," she says. "Not only does the presentation improve, the graphics can be repurposed for hand outs, web sites, exhibits, training, sales and press materials."

MEDIA CONTACT:
Lori Wilson
lori@funnelinc.com
608-828-0282

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How Can Infographics Improve Presentations?

How Can I Use Infographics in PR?