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January 17, 2005
I'VE HEARD A LOT ABOUT INFOGRAPHICS LATELY. WHAT IS THIS, AND HOW CAN I USE IT WITHIN MY PR PRACTICE?
"An infographic takes a concise visual approach to solving a communication challenge by distilling complex or large amounts of information into a visually-arresting graphic," says Lori Wilson of Funnel Incorporated. "By combining text and illustrations, infographics have high utility in that they work across a variety of mediums including presentations, trade show signage, web sites, marketing collateral and press kits."
Infographics are especially useful for PR practitioners. When incorporated into a press kit, infographics present information in a clear and focused manner, appealing to time-pressed editors. "When following up with reporters, the infographic instantly jogs their memory and many comment that it enables them to come up to speed on a topic very quickly," Wilson says. "An added benefit is that infographics are designed with editorial integrity and formatted for publication. This makes an editor's job easier, increases the odds of securing placements and lends valuable credibility to a story within the news organization."
Since the strategic phase of creating an infographic is much like the development of a fact sheet, PR practitioners will take to the process easily. Key messages in addition to the brand"s voice and tone are all taken into consideration. "Think of an infographic as your "elevator speech" or sound bite. If only have a few minutes to pitch a story or capture the attention of readers scanning a page, don’t underestimate the value of being able to cut directly to the essence of the unique features and benefits of your product, process or service."
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MEDIA CONTACT:
Lori Wilson
lori@funnelinc.com
608-828-0282
Other PR Week Toolbox articles:
How Can I Improve Charts for PR?
How Can Infographics Improve Cause Marketing?
How Can Infographics Improve Presentations?
How Can I Use Infographics in PR?
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